Recent technological advancements in performance footwear all boils down to one adidas boost shoes basic detail: Lightness. The Nike Zoom Hyperfuse, Zoom Kobe VI, the LeBron 8 PS evolution, etc. all boast a lightweight package that, when paired with proven comfort technology, will lead to optimal results. Then adidas popped their heads in and came out wit the adidas adiZero Crazy Light , which is the lightest basketball performance shoe ever created.

Weighing 15% less than the next lightest basketball shoe, the Crazy Light is a fitting name that describes the shoe without fail, and recent sightings of the Crazy Light on a number of NBA players during the 2011 NBA Playoffs has shown that adidas Basketball will continue its push as it expands its label around superstars Derrick Rose and Dwight Howard. This new  Blackout' colorway features a tonal black package, leaving no room adidas ultra boost women for other colors and exuding an aura of confidence. Check out the extra shots of this new Crazy Light colorway after the jump and expect these to hit adidas Basketball retailers soon.

?The? adidas adiZero Crazy Light ?is back, this time in lowtop form for a Chicago Bulls-leaning stella mccartney adidas bred colorway that's confirmed as a D-Rose  PE' of sorts thanks to his signature on the rear lateral midsoles. ?This autograph is a notable addition when compared to to the initial? Crazy Light Low ?images we saw in mid-summer; could we expect the same treatment for the white-based Bulls  home' edition? ?Stick with Sneaker News for updates, and click on the jump below to see more photos in the meantime. ?via? HC

So here's the newest example of brand warfare, a literal assault on the Nike Hyperdunk 2010 courtesy of adidas Basketball's aptly named dragon ball z adidas 9.8oz banger, the Crazy Light .The Crazy Light is shown to be levitating thanks to its featherlight construction, whereas it takes getting samurai chopped to get the Hyperdunk 2010 down to a similar weight.? A striking image, to be sure, but is being lighter than your competitor by the weight of their lateral toe really a huge advantage?? Could ads like this draw attention to the aggressor as underdog and thereby give unintended attention to the competitor??

And if you've worn a pair, is the adidas adiZero Crazy Light really better on court than the Hyperdunk 2010?? Click through to see the ad in its entirety and be sure to leave a comment to let us know what you think of this approach to advertising.Big Sean appropriated Rick James via MC Hammer for an entirely different purpose, but that doesn't mean some of his lyrics aren't indeed spot-on in describing adidas Basketball's troupe of all-star dunkers. Three Stripes ballers Dwight Howard, Eric Gordon and Jrue Holiday were on hand for the shooting of the adidas x Foot Locker  The Difference' commercial a short while adidas pod s3 1 back, and the cameras kept rolling after the action was wrapped because these guys decided to put on another show.

Click through to watch the short and let us know if your team rocks the Crazy Light . Look out for the  Blackout' edition of the adiZero Crazy Light hittingKobe Bryant's own Nike Basketball signature series has proven it doesn't take a huge amount of ankle support to prevent rolling and sprains, so the Black Mamba striking out against the adidas adiZero Crazy Light can be interpreted as a sign that they offer serious competition to the Swoosh.