It also established a joint venture with Italian eyewear manufacturer balenciaga knit sneakers De Rigo S.p.A. to produce a branded line of sunglasses. Fila even created a skin care line including sun lotions and bath products. The company hired a slew of endorsers to support its new sports lines, including beach volleyball player Randy Stoklos, marathon runner German Silva, soccer players Claudio Reyna and Franco Baresi, and tennis player Marc Philippoussis.The diversification also re-emphasized high-end sportswear and casual footwear with a particular focus on the long-neglected women ' s market. In 1995 Fila bought market share and expertise in women ' s and children ' s clothing via the acquisition of French sportswear manufacturer Dorotennis S.A.

The parent company hoped to expand this new subsidiary from its European base into the United States and Asia . New endorsement contracts with top-ranked female athletes, including tennis player balenciaga loafers Gabriela Sabatini and skier Deborah Compagnoni, supported the drive for the female consumer.Fila fought the perception that it was a " fashionable but low-tech " brand by establishing a research and development center in Portland, Oregon, and staffing it with engineers hired away from Nike. Fila ' s balenciaga locations 1996 annual report stressed the strategic shift, asserting, " Style is our heritage.

Fila fought the perception that it was a " fashionable but low tech " brand by establishing a research and development center in Portland, Oregon, and staffing it with engineers hired away from Nike. Fila ' s 1996 annual report stressed the strategic shift, asserting " Style is our heritage. Creativity is our strength. Technology is our future. " The company also established new research and design centers in the key geographic markets of Italy and Korea . Efforts at geographic diversification balenciaga mid top were so successful that by 1995, Korea had grown to become Fila ' s second-largest market, behind the U.S. but exceeding Italy.

Controlled by Gemina S.p.A. since 1988, Fila ' s corporate ownership came under question in the mid-1990s. Stock offerings from 1993 on had reduced Gemina ' s stake in Fila to just over 50 percent by 1997. Following an aborted attempt to merge Gemina ' s ultimate parent company, HPI, with Italian textile and apparel giant Marzotto S.p.A . in 1996, many analysts speculated that a union between Gemina and Marzotto could yet occur. If completed, the deal stood to form a multibillion-dollar amalgamation of upscale clothing and footwear brands.

Konstantin Grcic: The essence of a table. We wanted to make something simple even simpler. A rectangular format, the legs right in the corners rather than towards the center of the piece. That kind of table already exists of course. But I was certain we would be able to do something very distinctive with this approach. Our "Fila" table is made entirely of aluminum. And the connections are also important. We are creating building blocks that balenciaga motorcycle boots can be used to construct various table formats of any desired length. The cross beams and legs are extrusion profiles that are invisibly screwed into the connecting elements.

And we are able to anodize the entire table, which further heightens the quality. We have created a system that makes further applications possible. The word "Fila" means "the series" in Italian  and our "Fila" table is not just more precise, flexible and higher quality than previous simple tables. It is a system that holds great potential, be this in the outdoor segment or as a piece of office furniture.