The two men later nike air max 90 ultra signed a contract with the Onitsuka on behalf of "Blue Ribbon Sports Company" on the purchase of 1000 Tiger brand shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. He then resigned from that work, and imported more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.Bowerman design a pair of shoes called Cortez, which is lighter and sent them to Onitsuka company.

When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. Oregon coach Bill Bowerman was nike air max invigor impressed by the sample and made his decision to invest $ 500 as a partnership. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They transported the shoes to the General Assembly the on-site sale. As a result, Knight sold $ 8,000 shoes nike air max zero in just within a year.

But the fact is that only a few sellers do things that doctors do. For most sellers, their concern is only the sales. while in Nike Company.Nike Company, being the biggest ones of making sports footwear, always hold the attitude of being friendly to the environment to make their products. Nike Air Max shoes which are worn by Jordan can be regarded as the symbol of Nike shoes and their flexibility is so good that the wearers can be exempt from serious injury. Nike Company applies materials which are friendly to environment in nike air odyssey almost all its shoes just like what it has done to Nike air max and this makes its products more scientific.

Thus for NBA players, Nike shoes, rather than other shoes, are their choice. In addition, in Olympic Games, the runners also have Nike shoes on their feet. From this fact, we can get such a conclusion, that is, Nike shoes are high-qualified.Nike Company is still not satisfied with itself even though nearly every pair of its shoes from Nike Air to Nike golf shoes enjoy great popularity among those famous players. The releasing of new Nike shoes always shows the improvements of Nike products like Nike Shox shoes which are designed for runners and basketball players.

At the same time, the analysis of the teenagers consumption psychology and the creation makes Nike's communication skills gradually strengthened. There is a place in people's heart of Nike brand.Secondly, Nike pays attention to the external investment, and then changes the brand into spirit. Nike chooses not only the best consumer groups, but also the eccentric enterprise cultures. Summarize the success of Nike, we can easily find that Nike is an entity both with patience and toughness. A nike astro sock boots brand needs spiritual connotation.

Nike and many players are moving ahead side by side in many games. What continuously push Nike's players to break through themselves and challenge the limit is the core of its brand culture composition. In Nike Enterprise's opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.Thirdly, the brand will charm if they keep on innovating.