Later in 1978, in Nike Air 180 an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. The creation of the word Nike should be owed to the Greek word which means the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Nike Company then owns its first small retail shop the name of which is Nike town.

And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. For Nike Company, to make the great achievements, marketing strategy plays a vital Nike Air Max 180 rule. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its Nike Air High Tops products.

Besides, as to people in the leadership, they are very proficient in marketing system. In fact, you can perceive this just from the professionalisms of the directors of the Nike Company. Due to the existing of differences in professionalisms, decisions within Nike Company can be made fast and effectively.As for the stakeholders in Nike Company, they may be people or parties, and generally, these stakeholders are expected to be interested in this company. Nike Outlet Jordans

But anyway, this should be attributed to the culture of Nike Company. Nike Company shows great creativity, in addition, it attaches much importance to the current politics and environment. All the above matters win Nike a superior status among brands. What Nike shoes expect to get is to satisfy different needs of customers. The multiple-function of Nike Dunk can best illustrate this point.

Nike shoes can be considered as the best ones which are capable of protecting the feet of the wearers all the time and playing a vital rule for the player's better performance.Nike Company has been in the world for thirty years, thus, it is familiar with the demands of sportsmen. To satisfy their needs, Nike is always Nike Free 3.0 doing the best to design the best shoes. Owing to the high technology of cushioning and traction, Nike sneakers, whatever kinds they are, are tops among all brands.

Owing to the Nike Shox technology, a special cushion is set in the heels. Therefore, other parts of the body can also get protected.Besides, other Nike shoes also are introduced, say the Nike dunks and Nike golf shoes. In the making of these shoes, Nike Company always attach much importance to the needs of the game and the players.Though having made shoes for many sports, Nike Company is still not satisfied.